This blog article from PHOS Creative emphasizes the importance of maintaining organizational purpose to prevent “mission drift.” Using the PHOS Light Wall as a symbol of their mission, the company celebrates milestones like new hires, new clients, and spiritual growth. Leaders are encouraged to create systems that consistently reinforce purpose, fostering engagement and meaningful work.

Vision Showcase
IA-04Mission Board or Wall
Visualize your purpose. Create a central display of your company's mission and impact.
“And Joshua said to them, ‘Pass on before the ark of the LORD your God into the midst of the Jordan, and take up each of you a stone upon his shoulder, according to the number of the tribes of the people of Israel, that this may be a sign among you. When your children ask in time to come, “What do those stones mean to you?” then you shall tell them that the waters of the Jordan were cut off before the ark of the covenant of the LORD. When it passed over the Jordan, the waters of the Jordan were cut off. So these stones shall be to the people of Israel a memorial forever.’”
Joshua 4:5–7
From the card
Getting Started
- Define the Purpose: Determine what you want the board or wall to convey (i.e., your company's mission, values, goals, and community impact).
- Gather Materials: Collect images, stories, and artifacts that represent your company's journey and achievements.
- Design the Space: Arrange the content in a visually engaging way that invites interaction and reflection.
- Promote Engagement: Encourage employees to contribute ideas for updating the board or wall with new content.
Tips for Success
- Use the board or wall as a conversation starter about company values.
- Incorporate a mix of media-such as photos, quotes, and articles-to cater to different preferences.
- Location, location, location: Place the mission board or wall in a high-traffic area to maximize visibility and influence.
Resources
Canva’s guide on creating vision boards emphasizes their power in visualizing goals and staying motivated. It provides customizable templates for personal or professional use, helping users map out aspirations through images, text, and design. Vision boards serve as a creative tool to clarify priorities, inspire action, and track progress toward achieving dreams.
Pinterest offers a variety of vision board ideas and inspiration. You can find creative ways to design your mission board, incorporating different media and interactive elements to engage employees and visitors.

Have a resource to suggest? We’d love to hear it.
