Leadership & Vision
Illustration for Purposeful Foundation

Purposeful Foundation

LV-13

Mission, Vision & Values

Anchor your business in clarity. Articulate your guiding principles for all to see.

MarkingsTransparencyClarityPurposeUnity(Colossians 3:17)

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“And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him.”

Colossians 3:17

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Getting Started

  1. Create a Mission Statement: Clearly state your company's purpose and the impact you aim to have on customers and the community.
  2. Cast a Vision: Paint a picture of what your company aspires to achieve and look like in the midand long-term and of how it aligns with your Christian faith.
  3. Identify Values: Enumerate the core values that underpin your company culture and decision-making processes.

Implementing

  1. Integrate into Business Practices: Ensure that your mission, vision, and values are reflected in every aspect of your operations, from hiring to customer service.
  2. Communicate Internally and Externally: Regularly share and discuss these principles with employees and stakeholders to reinforce their importance.

Tips for Success

  • As Simon Sinek says, "Start with 'why."
  • Measure your core values by your willingness to hire or fire team members based on them.
  • Consider including a company Bible verse to accompany your core principles.
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Resources

5 resources
Article· ArticleAnswering Your Questions on Expressing Faith in Your Business

This article from C12 addresses how Christian business leaders can confidently express their faith in the workplace while respecting legal and cultural boundaries. It covers topics like creating faith-based mission statements, hosting voluntary prayer meetings, integrating biblical values into operations, and ensuring inclusivity. Leaders are encouraged to align their businesses with God’s purposes, fostering eternal impact through thoughtful and respectful faith integration.

Tool· GuideC12 Strategic Planning Guide

The C12 *Strategic Planning Guide* is a resource for Christian business owners and CEOs to design effective strategic planning sessions. It helps leaders align business operations with God’s plan and achieve long-term vision through a structured process.

Article· ArticleMake Your Values Mean Something

This *Harvard Business Review* article warns against hollow corporate values, highlighting their potential harm using the Enron example. It outlines four imperatives for meaningful values: understanding value types (core, aspirational, permission-to-play, and accidental), being authentically committed, owning the process through focused leadership, and integrating values into all operations. Authenticity fosters trust and credibility.

Article· Article52 Mission Statement Examples That Rock

OnStrategy provides a comprehensive collection of mission statement examples from various industries. This resource can help you understand how to craft a mission statement that clearly articulates your company’s purpose and impact.

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